EMEA Events 2025
In 2025, Harley-Davidson delivered three flagship events across Europe, uniting hundreds of thousands of riders, fans, and families in a celebration of motorcycles, music, and authentic Harley-Davidson culture.
The year kicked off with the spectacular return of the Harley-Davidson® Euro Festival, held from 8–11 May on the iconic French Riviera. More than 30,000 attendees gathered at Camping de la Plage in Saint-Tropez for an unforgettable weekend set against one of Europe’s most stunning coastal backdrops. The festival featured high‑energy headline performances from Rag’n’Bone Man, Royal Republic, and Eagle-Eye Cherry, alongside rising stars and winners of the Harley-Davidson Music Contest: Franck & Damien (France), Atwood (Italy), and Stoned at Pompeii (Spain). Over 70 trade stands offered Harley-Davidson merchandise, parts, and accessories, while the legendary Harley Bar once again became the beating heart of the festival.
In June, Harley-Davidson and the Harley Owners Group (H.O.G.™) celebrated the successful conclusion of the 31st Annual European H.O.G. Rally, held 12–15 June in Medulin, Croatia. More than 30,000 visitors and thousands of motorcycles arrived on the shores of the Istrian Peninsula to enjoy one of Europe’s most vibrant rally destinations, immersing themselves in riding culture, entertainment, and the shared spirit of the Harley-Davidson community.
The season culminated in September with European Bike Week® 2025, Europe’s largest free motorcycle rally. Drawing more than 100,000 riders and enthusiasts to Faak am See and surrounding towns from 2–7 September, the event delivered a dynamic, week‑long programme celebrating Harley-Davidson’s heritage, lifestyle, and passion for the open road. With its unmatched scale and energy, European Bike Week reaffirmed its status as one of the most significant motorcycle gatherings in the world.
Together, these three events showcased Harley-Davidson’s enduring ability to bring people together, creating unforgettable experiences and strengthening the connection between the brand and its global community of riders.
