ONE MONTH TO GO: HARLEY-DAVIDSON EURO FESTIVAL GEARS UP FOR AN UNFORGETTABLE WEEKEND IN SAINT TROPEZ
A Celebration of Motorcycles, Music, and the Harley-Davidson Lifestyle
Oxford, UK (April 9, 2025) - With just one month to go, anticipation is building for the return of the Harley-Davidson® Euro Festival, set to take over the stunning French Riviera from 8–11 May 2025. This iconic event will bring together riders and fans from across Europe for an action-packed weekend of motorcycles, music, and the unmistakable Harley-Davidson experience.
The festival, taking place at Camping de le Plage, will feature an electrifying lineup of live music acts, with a headline performance from Rag’n’Bone Man on Saturday night. Swedish rockers Royal Republic will bring their high-energy sound to the stage to open the festival on Thursday, while Eagle-Eye Cherry will bring his signature blend of rock and soulful melodies on Friday.
In a celebration of up-and-coming talent, three Harley-Davidson Music Contest winners from France, Italy, and Spain will also take the stage on Friday, as well as headline at the Harley Bar across the weekend. The winning acts, Franck & Damien (France), Atwood (Italy), and Stoned at Pompeii (Spain), will showcase emerging rock sounds at one of Europe’s most anticipated motorcycle events.
Beyond the music, over 70 traders will be on-site, offering a wide selection of Harley-Davidson and motoring merchandise and accessories. A variety of food and drink options will be available, while the legendary Harley Bar will serve as a lively hub for entertainment and socializing throughout the festival.
A key highlight of the event will be the Harley-Davidson Expo, where visitors can get an exclusive look at the 2025 lineup, including the new Cruiser range, Street Glide® Ultra, a fully equipped long-haul touring model, and the pavement-ready Pan America® 1250 ST, the ultimate adventure sport motorcycle. Festival goers will also have the opportunity to experience the thrill firsthand with demo rides, taking the newest Harley-Davidson motorcycles for a test ride on the scenic roads of the French Riviera. Attendees can also test ride the latest electric Livewire ® models, making this festival not just a celebration, but an opportunity to feel the future of all motorcycling on the open road.
The Custom Bike Show, held on Friday 9 May in Grimaud, will celebrate creativity and craftsmanship, bringing together some of Europe’s most stunning and unique Harley-Davidson builds. Enthusiasts and custom builders will have the chance to showcase their work in a competition that embodies the spirit of individuality and innovation.
One of the festival’s most iconic moments will be the parade through Grimaud and Saint-Tropez on Saturday 10 May, where thousands of Harley-Davidson riders will take to the streets in a spectacular procession of passion, chrome and sound.
As the riding season in Europe officially begins, the Euro Festival will set the stage for an unforgettable Harley-Davidson experience. With the breathtaking Saint Tropez coastline as the backdrop, the event will deliver a perfect blend of freedom, adventure, and community.
The countdown is on. For more information and ticket details, visit https://eurofestival-harley-davidson.com/EUROFESTIVAL/euro-festival.html
About Harley-Davidson
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution, and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with an expanding range of leading-edge, distinctive, and customisable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance, and other programs to help get Harley-Davidson riders on the road. Learn more at www.harley-davidson.com.
