THE EUROPEAN HARLEY OWNERS GROUP™ RALLY RETURNS TO CROATIA IN 2027
Biograd na Moru to host the 33rd annual rally, June 10–13, 2027
OXFORD, UNITED KINGDOM (18 June 2026) – Harley-Davidson® is proud to announce that the 33rd annual European Harley Owners Group™ (H.O.G.™) Rally will take place from June 10–13, 2027, in Biograd na Moru, Croatia.
A highlight of the European motorcycling calendar, the European H.O.G. Rally travels to a new destination each year, celebrating the passion and diversity of Harley-Davidson riders across the continent. The free-to-attend event regularly attracts tens of thousands of riders and fans from across Europe and beyond.
Francesco Vanni, Head of Sales & Managing Director EMEA, Harley-Davidson Motor Company, said: “Following the incredible success of recent European H.O.G. Rallies, we are excited to bring the event back to Croatia in 2027. Biograd na Moru is an exceptional location, offering spectacular coastal riding routes and a truly welcoming atmosphere. Croatia has always delivered an unforgettable experience for our riders, and after the fantastic reception in Medulin in 2025, we know the Harley-Davidson community can expect something truly special. We look forward to welcoming riders from across Europe and beyond for what promises to be another outstanding rally.”
The 2027 rally marks a highly anticipated return to Biograd na Moru, 13 years after the town last hosted the event in 2014, following another successful rally in 2011. Croatia continues to be a much-loved destination for the Harley-Davidson community, most recently welcoming more than 30,000 attendees to Medulin in 2025.
Set along Croatia’s breathtaking Dalmatian coastline, Biograd na Moru offers the perfect backdrop for a world-class rally. Located approximately 30 km south of Zadar and 50 km north of Šibenik, the town is easily accessible from across Europe. Known for its crystal-clear waters, pine-fringed beaches and vibrant marina culture, Biograd is both a popular holiday destination and a gateway to some of Croatia’s most spectacular national and nature parks. The renowned Marina Kornati, one of the largest and best-equipped marinas in the country, adds to the town’s unique seaside charm, while the surrounding coastline and inland roads promise unforgettable riding experiences.
During the European H.O.G. Rally 2027, Harley-Davidson and the Harley Owners Group (H.O.G.) will deliver three days of immersive brand experiences, including free live music across three nights, the opportunity to explore and test ride the latest 2027 Harley-Davidson models, and a vibrant dealer village featuring retailers from across Europe. Visitors can also expect guided rides through Croatia’s stunning landscapes, custom motorcycle displays, and a packed programme of entertainment, food, and activities designed to bring the Harley-Davidson community together.
More information about the European H.O.G. Rally 2027 will be available at: www.harley-davidson.com
Company Background
Since 1903, Harley-Davidson has defined motorcycle culture by delivering a motorcycle lifestyle with distinctive and customizable motorcycles, parts & accessories, experiences, riding gear and apparel. What We Make: The World’s Best Motorcycles. Period. Who We Serve: Motorcycle Riders Worldwide. Why We Do It: To Protect and Grow Motorcycle Culture. What We Stand For: Life, Liberty and the Pursuit of Happiness. Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and has a controlling interest in Harley-Davidson Financial Services and LiveWire Group, Inc. Harley-Davidson Financial Services provides financing, insurance and other programs to help get riders on the road. LiveWire is committed to developing the technology of the future and investing in the capabilities needed to lead the transformation of motorsports. Learn more at harley-davidson.com.
