‘JUST RIDE’ DURING THE HARLEY-DAVIDSON™ WORLD RIDE JUNE 27-28

“One of the beautiful things about riding a motorcycle is how it lets you check out from the daily grind and experience the pure feelings of joy and freedom it brings,” said Ken Ostermann, Harley-Davidson General Manager of Integrated Marketing Operations. “The Harley-Davidson World Ride is all about being on your bike, loving life, and sharing that feeling with others.”

One World, Two Days, Millions of Miles

Launched in 2008 by the Harley Owners Group as Million Mile Monday®, the annual riding event was expanded into the two-day Harley-Davidson World Ride in 2012 to give more riders worldwide an opportunity to participate. In 2014, participants logged more than 10 million miles on solo rides, in groups large and small, and through a variety of dealer-led events around the world, united by their shared passion for motorcycling. For 2015, the event retains its two-day format, but shifts to Saturday and Sunday to enable even more riders around the globe to participate.

“The thrilling feeling of freedom and independence experienced by riding a motorcycle can be life-changing. Participating in the World Ride is a perfect opportunity to share that experience with a non-rider, perhaps by inviting them along as a passenger to share the ride,” Ostermann said.

Whether it’s across town, cross-country, or anything in between, every mile counts and can be recorded by logging into Harley-Davidson’s online mileage accumulator at h-d.com/worldride, where a rolling odometer will record the collective distance traveled by all participants in the World Ride.

Ride participants can log their post-ride mileage directly onto the World Ride web site from mobile devices and share their riding stories and photographs on social media sites like Facebook and Twitter using the hashtag #HDworldride. Participants can also download a certificate of participation after logging their mileage on the World Ride web site.

The World Ride is not the only Harley-Davidson event this summer that captures the freedom and spirit of adventure that motorcycling touring can bring. Harley-Davidson’s ‘Discover More 2015’ European tour embarks from London on the 26^th May and will see Luis Castilla star in the greatest ride of his life. In what was described as the ‘job of a lifetime,’ Luis was chosen from over 10,000 applicants to experience a two-month all expenses paid European journey of discovery on a Harley-Davidson Street Glide Special motorcycle. Fans will be able to follow Luis’ journey of a lifetime by visiting the Greatest Rides website where they can also upload their own ‘Great Rides.

To learn more about the Harley-Davidson World Ride, visit h-d.com/worldride.