HARLEY-DAVIDSON WILL BE ATTENDING EICMA THIS NOVEMBER
The American motorcycle brand will return to EICMA with a brand-new experience
OXFORD, UNITED KINGDOM (August 1, 2024) - Harley-Davidson® is pleased to announce it will be participating in EICMA this year. The iconic American motorcycle brand will have an upgraded presence at the 81st edition of the motorcycle exhibition for the first time since 2019.
In the redesigned immersive exhibit, Harley-Davidson will showcase a range of Harley-Davidson motorcycles, giving moto-enthusiasts the opportunity to see the latest models including the Grand American Touring family with the all-new Road Glide® Street Glide®.
Beyond motorcycles, the new and immersive experience will give fans of the brand a chance to engage with Harley-Davidson in a different way, bringing its rich 121-year history to life.
“We are thrilled to be returning to EICMA this year. Harley-Davidson is more than motorcycles, it is a lifestyle brand with community at its core and EICMA is a fantastic opportunity for us to connect with our customers and other passionate motorcycle enthusiasts,” comments Kolja Rebstock, Harley-Davidson Regional Vice President for Europe, Middle East and Africa.
The EICMA 2024 will be held from 5-10 November in Milan.
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About Harley-Davidson
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with an expanding range of leading-edge, distinctive and customisable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get Harley-Davidson riders on the road. Learn more at www.harley-davidson.com.
