HARLEY-DAVIDSON EXPANDS MUSIC CONTEST TO MORE COUNTRIES FOR 2026

Emerging bands from five nations to compete for a chance to perform on Europe’s biggest Harley-Davidson rally stages.

 

Harley-Davidson® is excited to announce the expansion of its annual Harley-Davidson Music Contest, giving emerging bands from France, Spain, Italy, and now Germany and the United Kingdom, the chance to perform at some of Europe’s most iconic Harley-Davidson motorcycle events. Winning bands will earn a coveted place in the music line-up at one of Harley-Davidson’s major rallies, performing in front of thousands of passionate riders and music fans.

Music has always played a defining role in the Harley-Davidson experience, symbolising freedom, individuality, and the exhilaration of the open road. With this contest, Harley-Davidson is giving emerging artists a powerful platform to reach new audiences and add their energy to the vibrant atmosphere that makes its rallies so iconic.

This year’s contest offers the opportunity to perform live on stage at one of the following flagship events:

  • Harley-Davidson Spring Rally, Senigallia, Italy
  • European H.O.G. Rally, Cascais, Portugal
  • European Bike Week, Faaker See, Austria

Last year’s competition showcased exceptional talent, with winners Franck & Damien (France), Atwood (Italy), and Stoned at Pompeii (Spain) taking the stage at the Harley-Davidson Euro Festival in front of more than 30,000 attendees.

For 2026, Harley-Davidson is elevating the experience even further, not only expanding eligible countries but also introducing a broader fan-voting phase. Music lovers will be able to vote online for their favourite bands on March 20, with winners announced April 16.

Bands interested in participating can find full details and submit their entries at https://www.hdmusiccontest.com. Submissions close on March 2.

This contest reinforces Harley-Davidson’s commitment to supporting local talent and creating unforgettable experiences that bring together a shared passion for music and motorcycles.

 

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About Harley-Davidson
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Creating legendary products and leading our industry through innovation, development and emotion. Our mission: We are more than just a motorcycle manufacturer, we strive for an endless journey of adventure. Freedom in the soul. Harley-Davidson has been defining the very essence of motorcycle culture since 1903, offering an ever-widening range of high-end and unmistakable motorcycles with endless customization options and enhancing the riding experience through events, an exceptional offer of motorcycle parts, accessories, clothing and branded accessories. Harley-Davidson Financial Services provides financing, insurance and other programs to help Harley-Davidson riders hit the road. For more information, visit www.harley-davidson.com.