HARLEY-DAVIDSON ANNOUNCES WINNER OF THE 2026 CREATORS CUSTOM CLASH

Italian creator Jack NBC claims top honours following public vote and expert jury evaluation

FAAK AM SEE, AUSTRIA (11 September 2026) – Harley-Davidson® has announced Jack NBC as the winner of the 2026 Creators Custom Clash, with his custom Harley-Davidson Breakout® earning top honours in the inaugural competition.

Launched earlier this year, Creators Custom Clash brought together six creators from across Europe, each partnering with an authorised Harley-Davidson dealership to transform a stock Harley-Davidson motorcycle into a one-of-a-kind custom build. With a €15,000 customization budget and complete creative freedom, participants were challenged to create a motorcycle that reflected their individual vision while showcasing the creativity, craftsmanship and personalization at the heart of Harley-Davidson culture.

The winner was revealed at European Bike Week® 2026 in Faak am See, Austria, where all six competing motorcycles were displayed together for the first time. The award was presented by Artie Starrs, President and Chief Executive Officer of Harley-Davidson Motor Company, alongside Bill Davidson, Special Advisor to the CEO and Global Brand Ambassador.

Created in partnership with Harley-Davidson Legnano, Jack NBC's winning Breakout stood out for its bold design, exceptional attention to detail and contemporary interpretation of Harley-Davidson custom culture.

Taking a performance-inspired approach to the platform, Jack NBC combined aggressive styling cues with premium components and striking visual contrasts to create a motorcycle that enhanced both presence and riding dynamics. Building on his previous experience customising Harley-Davidson motorcycles, the project represented his most ambitious build to date.

The overall winner was determined through a combination of public voting across Europe and beyond and expert jury evaluation, who evaluated each motorcycle on creativity, craftsmanship, design execution, originality and overall presentation.

"Creators Custom Clash has been a fantastic showcase of what's possible when creativity meets the expertise of our authorised Harley-Davidson dealer network," said Francesco Vanni, Head of Sales and Managing Director EMEA, Harley-Davidson. "Each build started as a production motorcycle and was transformed into something completely unique, demonstrating the endless opportunities riders have to personalize a Harley-Davidson and make it their own. The talent, craftsmanship and collaboration on display throughout this competition have been exceptional. Congratulations to Jack NBC and Harley-Davidson Legnano for creating a truly standout motorcycle."

Bill Davidson added: "Customisation has been part of Harley-Davidson's DNA for generations. What we've seen through Creators Custom Clash is a new generation of creators bringing fresh ideas and perspectives to that tradition. All six builds have been outstanding, and a fantastic addition to European bike week, further showcasing how no two Harley-Davidson’s are the same”

While Jack NBC claimed the overall victory, the competition showcased an extraordinary range of creativity from all six participants. In France, Eskyas, delivered a refined and highly rideable Street Bob® that combined subtle styling enhancements with performance-focused upgrades. Spain's Javier Gallardo transformed a Low Rider® into "Nómada", a modern chopper inspired by freedom, exploration and life on the road.

In the United Kingdom, tattoo artist Miles Langford created a Clubsport-inspired Street Bob that blended high-performance engineering with deeply personal artistic touches. Dutch custom builder Arjan van den Boom reimagined the Street Bob as "Pink Savage", a scrambler-influenced machine combining rugged capability with bold visual identity. Meanwhile, Germany's team of Pia Tillmann, Zicco Banach and Angelo Carlucci brought together multiple creative perspectives to produce a striking Breakout featuring distinctive custom detailing and contemporary attitude.

Throughout the competition, each creator documented their journey from concept to completion across social media, giving fans behind-the-scenes insight into the design, fabrication and customization process. The result was six distinctive motorcycles that highlighted the diversity of today's custom culture while demonstrating the customization possibilities available through Harley-Davidson motorcycles and its dealer network.

Creators Custom Clash forms part of Harley-Davidson's ongoing commitment to celebrating self-expression, individuality and craftsmanship. By connecting creators, dealers and rider communities, the competition reinforces the enduring role that customization continues to play at the heart of the Harley-Davidson experience.