LAS VEGAS (January 7, 2019) – Harley-Davidson, the company that has defined the motorcycle industry for the past 115 years, today showcased its next generation of two-wheeled transportation at the Consumer Electronics Show in Las Vegas unveiling the full product specification, connectivity and pricing for the first time. LiveWire™, Harley-Davidson’s first electric motorcycle, and the most connected motorcycle experience ever, will be available for delivery later this year.
The LiveWire motorcycle represents the future of Harley-Davidson, bringing high-performance electric propulsion, evocative design, and cellular connectivity to today’s rider. The first of a new portfolio of motorcycles that provides an all new two-wheel experience, the LiveWire™ motorcycle delivers thrilling acceleration, agile handling, premium materials and finishes, and a full suite of electronic rider aids and interfaces for a completely connected experience.
The performance of the LiveWire motorcycle will deliver an exhilarating ride for seasoned motorcyclists, while its clutch-free design also makes the experience for new riders easier than ever. The launch of the LiveWire model supports Harley-Davidson’s 2027 strategic objectives to reinvigorate its U.S. business, accelerate the pace of international growth, build the next generation of riders globally and establish the company as the leader in the electrification of two-wheeled transportation.
“We’re at a historic juncture of the evolution of transportation, and Harley-Davidson is at the forefront,” said Harley-Davidson CEO, Matt Levatich. “Innovation that moves the body and soul has always been at the heart of our brand, and this next chapter in our history is about creating products and opportunities for existing and aspiring riders of all ages and walks of life.”
Accessible to new motorcyclists and a thrill for accomplished riders, the LiveWire™ motorcycle is the perfect combination of power, performance and technology. Features include:
The vision behind the production LiveWire motorcycle began with Project LiveWire, revealed as a prototype in 2014. Through a traveling demo program, Project LiveWire gave potential customers the opportunity to provide feedback on what they would want from a true Harley-Davidson electric motorcycle and shape the evolution of the motorcycle in keeping with the Motor Company’s customer-led approach. The response was very enthusiastic – and the production LiveWire motorcycle incorporates knowledge gained from the development of the prototypes, feedback from customer demos, further design progress at Harley-Davidson and the latest advanced technology.
Harley-Davidson, the company that has defined the motorcycle industry for the past 115 years, today revealed its next generation of two-wheeled transportation at the Consumer Electronics Show (CES) in Las Vegas. Alongside the production 2020 Livewire motorcycle, these two concepts look towards a new electrified chapter of Harley-Davidson’s story that will continue with innovative approaches to transportation and technology, wrapped up in evocative styling and design.
As part of the push towards a different future, these concepts explore the potential of urban mobility and two-wheeled adoption. Both concepts bring Harley-Davidson’s expertise in expressive two-wheeled experiences and push boundaries in design and technology.
In 2018, Harley-Davidson’s More Roads announcement provided a vision that includes new products in additional motorcycle segments, broader access, and to strengthen our dealer network. These two concepts are proof positive of that vision, alongside the production 2020 LiveWire, and point to a broad portfolio of electric two-wheelers designed to establish the company as the leader in the electrification of mobility over the next several years and inspire new riders with new ways to ride.
For more information on the new Harley-Davidson LiveWire motorcycle, as well as updates on future additional bikes
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with custom, cruiser and touring motorcycles, riding experiences and events and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel. Harley-Davidson Financial Services provides wholesale and retail financing, insurance, extended service and other protection plans and credit card programs to Harley-Davidson dealers and riders in the U.S., Canada and other select international markets. For more information, visit Harley-Davidson's Web site at www.harley-davidson.com.