Moto-culture, music and adventure will take centre stage in Senigallia, Italy this summer


Oxford, UK (22 May 2024): Harley-Davidson® is excited to announce the music headliners for the 30th edition of its famous European Harley Owners Group (H.O.G.®) Rally, which is being hosted in Senigallia, Italy from June 6-9, 2024. The free event will be headlined by with The Picturebooks, Eric Steckel, Marky Ramone’s Blitzkrieg, Timothy Cavicchini and Giuseppe Scarpato, who will all be taking to the stage throughout the weekend, supported by other iconic, high-energy acts.

The music line-up has been carful curated in partnership with Virgin Radio DJs Ringo and Toki, who also play host to the main stage across the three evenings of entertainment. From the Blues-Rock guitar mastery of Eric Steckel (USA), iconic Marky Ramone (of The Ramones) to the high-energy duo The Picturebooks (DE) and the big sound of The RainBand (UK). The main stage is also furnished with iconic Italian artists; Timothy Cavicchini, Guiseppe Scarpato & Hillside power trio, Lucky Ghosts and The Hotpants, plus many more.

This year’s music venue, Piazza Garibaldi nestled in the old town of Senigallia, could not be more scenic. The imposing plaza, surrounded by iconic building and rich in history, will take centre stage as the main entertainment venue, with headliners and performers from Italy and beyond taking the stage on Thursday, Friday and Saturday.

The rally, which regularly attracts more than 50,000 Harley Owners Group members and other motorcycle fans, will feature a wide range of H.O.G. and Harley-Davidson activities, such as an exclusive off-road experience on the Pan America 1250, Harley-Davidson’s premier adventure touring model. In partnership with adventuring touring school, Di Traverso, visitors can take part in a half-day guided adventure, undertaking some of the best off-road routes in the area.

No H.O.G rally would be complete without the iconic Harley-Davidson parade, which will see the spectacle of thousands of motorcycles riding through the heart of the town past historic landmarks on Saturday, 9 June. Enthusiasts will also have the opportunity to showcase their creative motorcycles in the Custom Bike Show, which will take place in the Piazza Garibaldi, Sennigallia on Friday, 8 June.


Entry to the event will be completely free for all riders. The Rally pack is now sold out, but full event merchandise range will be available on site – and some products here.

More details and official accommodation offers are available now at www.harley-davidson.com/events. Or book accommodation direct at https://booking.senigalliaincoming.it/en/hd-event.


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About Harley-Davidson

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with an expanding range of leading-edge, distinctive and customizable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get Harley-Davidson riders on the road. Learn more at www.harley-davidson.com.