HARLEY-DAVIDSON AND JOAN PEDRERO TO TEAM UP FOR AFRICA ECO RACE
Harley-Davidson to take part in the fifteenth edition of the Africa Eco Race with elite rider Joan Pedrero
Oxford, UK (November, 2023) - Harley-Davidson is pleased to announce that Joan Pedrero, Dakar’s elite rider, will compete in the Africa Eco Race 2024 on a Harley-Davidson Pan America 1250TM. From December 30 until January 14 2024 Africa Eco Race participants will cross the challenging landscapes of two continents, including 6500 kms through Africa. Pedrero will compete in the Maxi-Trail category.
In keeping with the spirit of adventure that is part of the American motorcycle brand’s DNA, Harley-Davidson has decided to accept the challenge of racing off-road once again with Joan Pedrero at the helm of the Pan America 1250™, the first Harley-Davidson Adventure Touring model. Equipped with the powerful Revolution® Max 1250 engine, a liquid-cooled 1250 cc V-Twin engine, designed to provide ample power at high revolutions, the Pan America guarantees an experience full of adrenaline and technology at its highest level.
Joan Pedrero has been collaborating with Harley-Davidson since the introduction of Pan America 1250, and during this time he has pushed the Adventure Touring model to the limit on many occasions. Throughout 2023, the Dakar rider has taken part in many races and challenges across Europe with the Pan America 1250, including the Basella Race where he successfully finished in sixth position in the overall category. In April, he competed in the demanding Baja Extremadura race, where he achieved outstanding results and dominated the Maxi Trail category, and in July he completed the Baja Aragón España race winning in the Maxi Trail category.
Harley-Davidson's participation in the up-coming race demonstrates not only the capability and reliability of the Pan America 1250, but also represents the iconic motorcycle brand taking on new challenges and pushing technology and performance limits. Adventure is part of the brand, and the Pan America 1250 is exploring new ways to live the true Harley-Davidson experience.
Kolja Rebstock, Harley-Davidson Regional Vice President for Europe, Middle East and Africa said, “Adventure and performance are the heart of our brand, and we can think of no better way to showcase the versatility of the Pan America than entering in the Africa Eco Race. We are excited to be taking on this next challenge with Joan Pedrero after the great success we have had throughout 2023.”
The race, in its 15th year, will start in Monaco on December 30, 2023 and end in Dakar on January 14, 2024
About Harley-Davidson
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Since 1903, Harley-Davidson has led innovation in two-wheeled mobility, fulfilling riders' dreams of personal freedom. The company offers a growing range of cutting-edge, distinctive and customisable motorbikes and brings the brand to life through Harley-Davidson riding experiences, as well as through parts, accessories, technical apparel and fashion related to the world of motorcycling. Harley-Davidson Financial Services provides funding, insurance and other programs to help Harley-Davidson riders get on the road. Learn more about how Harley-Davidson is building the next generation of riders at harley-davidson.com
