Just announced: 2024 H.O.G.® Rally returns to Italy’s golden Adriatic shores


Oxford, UK,(27 JUNE, 2023) - Harley-Davidson® is excited to announce that the 30th edition of its famous European Harley Owners Group (H.O.G.®) Rally will be hosted in Senigallia, on the Adriatic coast of Italy, next June 6-9, 2024.

The Annual European H.O.G. Rally is traditionally hosted in a different location each year and regularly attracts more than 40,000 Harley Owners Group members and other motorcycle fans. It is a key date in the diary for those planning to tour and explore the open road, meeting up with friends, making new ones, and converging on an iconic motorcycle festival with live music and more at the start of the riding season.

In 2024, the event returns to Italy as it celebrates its 30th edition, taking place in the historic port town of Senigallia, which lies in the Le Marche region of Italy, close to Ancona and less than two hours south of Bologna.

Senigallia features a stunning coastline and iconic renaissance architecture, including a 15th century fortress and picturesque piazzas. Surrounded by rolling hills and winding roads, with endless vineyards, olive groves and hilltop villages, it promises to be a magnet for Harley Owners Group members from across Europe and around the world. Expect a range of H.O.G. and Harley-Davidson activities as well as music, excellent Italian cuisine, entertainment, shopping and more in this beautiful and ancient town.

Kolja Rebstock, Regional Vice President Europe, Middle East and Africa at Harley-Davidson comments on the event: “This is a superb location - absolutely perfect for riders to make unforgettable memories as they traverse the alps from the north, or ride from east and west to the heart of Adriatic Italy to meet friends and make new ones at the 30th European H.O.G. Rally. The accessibility from across Europe, as well as the unique charm and exploration possibilities offered by such a beautiful seaside town in the Le Marche region, is sure to make Senigallia a must-visit destination in 2024’s motorcycle tour calendar.” 

Massimo Olivetti, Mayor of Senigallia, adds: “We are delighted that such an iconic brand like Harley-Davidson has chosen Senigallia as the location for their 2024 H.O.G Rally. Our town has much to offer and we’re excited to work in partnership with Harley-Davidson to host this fantastic event.”

Entry to the event will be completely free for all riders. More details and official accommodation offers are available now at www.harley-davidson.com/events. Or book accommodation direct at https://booking.senigalliaincoming.it/en/hd-event.


About Harley-Davidson, Inc.
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Our ambition is to maintain our place as the most desirable motorcycle brand in the world. Since 1903, Harley-Davidson has defined motorcycle culture by delivering a motorcycle lifestyle with distinctive and customizable motorcycles, experiences, motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get riders on the road. Harley-Davidson also has a controlling interest in Livewire, the first publicly traded all-electric motorcycle company in the United States. LiveWire is the future in the making for the pursuit of urban adventure and beyond. Drawing on its DNA as an agile disruptor from the lineage of Harley-Davidson and capitalizing on a decade of learnings in the EV sector, LiveWire's ambition is to be the most desirable electric motorcycle brand in the world. Learn more at harley-davidson.com and livewire.com.