30,000 FESTIVAL-GOERS CELEBRATE HARLEY-DAVIDSON EURO FESTIVAL’S TRIUMPHANT RETURN TO GOLFE DE SAINT-TROPEZ
A Legendary Weekend of Motorcycles, Music, and Harley-Davidson Lifestyle
Oxford, UK (May 13, 2025) – The Harley-Davidson® Euro Festival made a spectacular return to the stunning French Riviera from 8–11 May 2025, drawing more than 30,000 attendees for an unforgettable weekend of motorcycles, music, and the unmistakable Harley-Davidson experience.
Camping de la Plage in Saint-Tropez provided the perfect backdrop for four days of festivities, with electrifying performances from Rag’n’Bone Man, Royal Republic, and Eagle-Eye Cherry thrilling crowds, alongside emerging talent from Harley-Davidson’s Music Contest winners Franck & Damien (France), Atwood (Italy), and Stoned at Pompeii (Spain). Over 70 traders were on-site offering Harley-Davidson merchandise and accessories, while the legendary Harley Bar served as the vibrant heart of the festival throughout the weekend.
A very special moment of the weekend came with the unveiling of the all-new 2025 Harley-Davidson Fat Boy® Gray Ghost model, hosted by Karen Davidson. The fifth model in Harley-Davidson’s Icons Motorcycle Collection, the Gray Ghost celebrates 35 years of fat custom style with a stunning Reflection finish and is limited to just 1,990 motorcycles globally. Festivalgoers also had the chance to meet Harley-Davidson® x Dynojet Factory Race Team rider James Rispoli, who joined the celebrations and engaged with fans throughout the event following the announcement of a strategic collaboration Between Harley-Davidson and MotoGP to launch a new global racing championship featuring Harley-Davidson bagger motorcycles. Debuting in 2026, the series will run alongside select MotoGP race weekends worldwide.
Festival attendees were able to experience the latest 2025 Harley-Davidson lineup firsthand with exclusive demo rides, featuring the new Cruiser range, the fully equipped Street Glide® Ultra, the Pan America® 1250 ST adventure sport motorcycle, and the newest LiveWire® electric models.
The Custom Bike Show on Friday 9 May in Grimaud celebrated the very best in creativity and craftsmanship, with 84 incredible builds from across Europe. Congratulations to this year’s winner of Best in Show, Pepe Lazzara from Belgium, whose stunning creation originally based on a 1991 Softail Springer, but modified beyond all recognition, with incredible detail including gold gilding and extensive engravings captured the spirit of individuality and innovation. On Saturday 10 May, 2,500 riders took to the roads in a spectacular parade through Grimaud and Saint-Tropez, filling the streets with passion, thunder, and the unmistakable sound of Harley-Davidson motorcycles.
Among the many familiar faces embracing the Harley-Davidson spirit was acclaimed Spanish actor Jaime Lorente. A passionate rider himself, Jamie fully immersed in the Euro Festival experience, connecting with fellow enthusiasts, exploring the 2025 Harley-Davidson lineup, and joining the iconic Saturday parade at the head of the pack. His presence added an extra spark to an already electric atmosphere, underscoring the universal appeal of the Harley-Davidson lifestyle.
Looking ahead, Harley-Davidson announced it’s 2026 events calendar, including a European Spring Rally 2026, taking place from April 30 to May 3, 2026, in the stunning coastal town of Senigallia, Italy. This new event will kick-start the riding season with live music, motorcycle expo, traders, and a celebration of the Harley-Davidson spirit. The brand also announced the Annual European H.O.G. Rally is heading back to the beautiful port town of Cascais in Portugal from June 18-21, 2026 for a 32nd Anniversary celebration. Close to Portugal’s capital Lisbon, Cascais also hosted the event in 2019, with huge crowds and tens of thousands of motorcyclists attracted to its stunning Atlantic coastline and plentiful food, drink, accommodation and nightlife options.
Reflecting on the festival’s success, Kolja Rebstock, Senior Vice President for International Markets at Harley-Davidson, commented: “The return of the Euro Festival to Saint-Tropez has been truly incredible. Seeing more than 30,000 members of our Harley-Davidson family come together from across Europe is a powerful reminder of the passion, freedom, and sense of belonging that defines our brand. With the energy and excitement we’ve witnessed here, we’re even more excited to invite riders to join us next year at our all-new European Spring Rally in Senigallia, Italy and our 32nd Anniversary European H.O.G rally in Cascais, Portugal .”
Next on the calendar for Harley-Davidson riders is the European H.O.G. Rally in Croatia this June 12 – 15 2025, promising even more unforgettable experiences and lifelong memories on the open road.
For more information, visit https://www.harley-davidson.com/gb/en/content/hog/rallies/european-hog-rally.html
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About Harley-Davidson
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution, and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with an expanding range of leading-edge, distinctive, and customisable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance, and other programs to help get Harley-Davidson riders on the road. Learn more at www.harley-davidson.com.
