HARLEY-DAVIDSON LAUNCHES CERTIFIED™ PROGRAM FOR PRE-OWNED MOTORCYCLES
Harley-Davidson Certified™ Bikes Backed by 12-Month Limited Warranty and Roadside Assistance
MILWAUKEE (April 19, 2021) – Harley-Davidson® today revealed the details of Harley-Davidson Certified™, the first certified pre-owned motorcycle program supported by Harley-Davidson through its network of authorized Harley-Davidson dealers in the United States.
“H-D Certified is a strategic effort to strengthen our competitive position and is part of our new approach to the used motorcycle marketplace, aligned to the strategic priorities of The Hardwire, while supporting growth,” said Jochen Zeitz, chairman, president and CEO, Harley-Davidson. “We believe this program will drive Harley-Davidson desirability and enhance the overall customer experience, allowing more riders to have access to our motorcycles and provide them with an added level of confidence in their purchase.”
The Harley-Davidson Certified™ program is designed to take the worry out of purchasing a pre-owned Harley-Davidson motorcycle. Each Harley-Davidson Certified™ pre-owned motorcycle will be subjected to a comprehensive 110-point quality-assurance inspection by certified Harley-Davidson technicians. Dealers will also verify that the pre-owned motorcycle has no open recalls or a blocked VIN, has not been in a major accident, and that all scheduled service is up to date. Harley-Davidson motorcycles eligible for the program must be no more than five model years old, have less than 25,000 miles of use, and not contain aftermarket modifications to the engine or transmission, or major chassis or electrical modifications.
A Harley-Davidson Certified™ pre-owned motorcycle will be sold with a 12-month limited warranty* on the engine and transmission. Each Harley-Davidson Certified motorcycle sale also includes a complimentary one-year membership in H.O.G. (Harley Owners Group), with standard member benefits like roadside assistance**. Special financing rates and programs for the purchase of a Harley-Davidson Certified™ pre-owned motorcycle will be available through Harley-Davidson Financial Services to qualified customers.
Participation in the Harley-Davidson Certified™ program will be at the discretion of each authorized Harley-Davidson dealer. For more information go to: https://www.harley-davidson.com/us/en/products/bikes/certified-pre-owned.html
* The Harley-Davidson Certified 12-month limited warranty has a $50 deductible charge per claim.
** For complete list of H.O.G. member benefits, visit https://www.harley-davidson.com/us/en/content/hog/membership-benefits.html.
About Harley-Davidson
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with an expanding range of leading-edge, distinctive and customizable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get Harley-Davidson riders on the road. Learn more at www.harley-davidson.com.
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Media Contact:
Paul James
Paul.James@harley-davidson.com
414.343.8735
