LAS VEGAS (January 7, 2019) – Harley-Davidson, the company that has defined the motorcycle industry for the past 116 years, today revealed two new concept electric two-wheelers and announced pricing and pre-order availability for LiveWire, its first electric production motorcycle, at the biggest show in consumer electronics in Las Vegas. The 2020 LiveWire is now available for US dealer pre-order at h-d.com/LiveWire with deliveries expected this fall and select global markets announced at a later date.
The LiveWire represents the future of Harley-Davidson, bringing high-performance electric propulsion, evocative design, and cellular connectivity to today’s rider. The first of a new electric portfolio of motorcycles that provides an all new two-wheel experience, LiveWire delivers thrilling acceleration, agile handling, premium materials and finishes, and a full suite of electronic rider aids and interfaces for a completely connected experience.
The performance of the LiveWire motorcycle will deliver an exhilarating ride for seasoned motorcyclists, while its clutch-free design also makes the experience for new riders easier than ever. Harley-Davidson also debuted two additional, electrified future concepts that further explore the potential of urban mobility. In keeping with LiveWire, both concepts bring Harley-Davidson’s expertise in expressive two-wheeled experiences and push boundaries in design and technology. These motorcycles are a significant part of the More Roads to Harley-Davidson plan to accelerate building the next generation of riders through new products in additional motorcycle segments, broader access and a commitment to strengthen dealers globally.
“We’re at a historic juncture in the evolution of mobility, and Harley-Davidson is at the forefront,” said Matt Levatich, Harley-Davidson’s President and CEO. “Innovation that moves the body and soul has always been at the heart of our brand, and this next chapter in our history is about creating products and opportunities for existing and aspiring riders of all ages and walks of life.”
Our vision for the future is all encompassing,” said Levatich. “For all ages, from urban professional to exurban retiree, and from commute-minded to thrill-seeking, we are creating the products and opportunities for existing and aspiring riders to feel the transformative power of the two-wheeled riding experience. These two concepts are further statements towards that our commitment to lead in the electric mobility space that begins this fall with the production 2020 LiveWire.”
For more information on the new Harley-Davidson LiveWire motorcycle (US MSRP $29,799), as well as updates on future additional bikes, visit Harley-Davidson.com/Electric or the brand’s Facebook, Twitter or Instagram channels. To find a dealer for a LiveWire motorcycle pre-order placement, visit www.h-d.com/LiveWire.
Accessible to new motorcyclists and a thrill for accomplished riders, the LiveWire motorcycle is the perfect combination of power, performance and technology. Features include:
For more information on the “More Roads to Harley-Davidson” plan, go to https://investor.harley-davidson.com/news-and-events/accelerated-strategy. For information about career opportunities at Harley-Davidson, including roles supporting research and development of electric products, please visit us at https://www.harley-davidson.com/careers
For more information on the new Harley-Davidson LiveWire motorcycle, additional images and video, visit the LiveWire feature page.
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with custom, cruiser and touring motorcycles, riding experiences and events and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel. Harley-Davidson Financial Services provides wholesale and retail financing, insurance, extended service and other protection plans and credit card programs to Harley-Davidson dealers and riders in the U.S., Canada and other select international markets. For more information, visit Harley-Davidson's Web site at www.harley-davidson.com.
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