Leading the electrification of motorcycling


MILWAUKEE (September 25, 2020) – National Drive Electric Week, Sep 26-Oct 4, 2020, is a nationwide celebration to raise awareness of the many benefits of all-electric and plug-in hybrid cars, trucks, motorcycles, and more. To celebrate, Harley-Davidson is thrilled to extend opportunities to ride, charge and experience LiveWire to bring the accessibility of exciting electric vehicle (EV) experiences to a global audience.  

"Harley-Davidson stands for the timeless pursuit of adventure,” said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson. “We build machines that unlock adventure to find freedom for the soul. Harley-Davidson's first electric motorcycle, LiveWire, is a shining example of how we innovate to inspire this mission and how we are leading the electrification of motorcycling. It’s a premier experience that can only be truly understood after riding it.” 

Launched in 2019, the Harley-Davidson® LiveWire® motorcycle delivers the look, feel and  sound of a Harley-Davidson® product with top-of-the-line components, premium finishes, advanced technology that meets our extreme quality standards and unique signature sound as it accelerates and gains speed; a new sound that represents the smooth, electric power of the motorcycle. 

Propelled by the immediate torque of the Harley-Davidson Revelation™ all-electric powertrain, LiveWire motorcycle is capable of astounding acceleration with just a twist of the throttle – no clutching or gear shifting required. An optimized center of gravity, rigid aluminum frame and premium adjustable suspension components give the LiveWire dynamic handling. 

LiveWire is backed by a global network of Authorized LiveWire Harley-Davidson dealerships, each equipped with DC Fast Charge stations and specialized training and equipment to foster a growing community of LiveWire owners and electric vehicle (EV) enthusiasts.  

LiveWire motorcycle owners in Canada and the U.S. receive free charging for two years on ChargePoint stations at participating Harley-Davidson dealerships. Additionally, LiveWire owners in the U.S. receive complimentary charging up to 500kW for two years from their delivery date on the Electrify America network.  

LiveWire motorcycle owners are utilizing the stations to explore farther on their motorcycles. These owners have reveled in the performance, capability, and experience of a motorcycle that elicits immediate reactions from bystanders and a thrilling riding experience. 

In addition, the LiveWire leads in the electrification of motorcycling by pushing EV technology forward in pursuit of advancing and growing the segment. Through global partnerships, activations, and creating experiences that challenge the capabilities of EV propulsion, Harley-Davidson continues to not only innovate and inspire the EV segment of motorcycling, but to lead in that segment’s growth.  

Make sure to get inspired to ride in the new Apple Original series, “Long Way Up,” with Ewan McGregor and Charley Boorman, premiering September 18 on Apple TV+.  The Harley-Davidson LiveWire® model is an exhilarating electric motorcycle that pushes the boundaries of performance, technology and design in the two-wheel world. The LiveWire motorcycles ridden in the new series are production-based and modified to push riding boundaries to the edges of the earth. And learn-to-ride with Harley-Davidson Riding Academy.

Harley-Davidson invites you to experience the thrill and seamless acceleration of the motorcycle at the center of the adventure, the 2020 LiveWire. Available at Authorized LiveWire Harley-Davidson dealerships now, with every test ride a rider will receive a complimentary LiveWire apparel item and limited-edition LiveWire poster. The poster is only available to those who test ride LiveWire while supplies last. 

Find an Authorized LiveWire Harley-Davidson dealership near you and schedule your complimentary test ride. 


About Harley-Davidson

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with an expanding range of leading-edge, distinctive and customizable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get Harley-Davidson riders on the road. Learn more at www.h-d.com.

Media Contact:
Paul James

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