2024 HARLEY-DAVIDSON® HOMECOMING™ FESTIVAL KNOW BEFORE YOU GO
Purchase Advance Tickets Today for Veterans Park Headliners Red Hot Chili Peppers, Jelly Roll and HARDY
MILWAUKEE (July 11, 2024) – The annual Harley-Davidson Homecoming™ Festival, a four-day extravaganza of music and mototainment, is just weeks away. From July 25-28 the Milwaukee region will host a wide variety of free and ticketed family-friendly events and musical performances celebrating moto culture. Advance tickets for headliner performers Red Hot Chili Peppers, Jelly Roll and HARDY at the Veterans Park venue, including VIP ticket packages, are on sale at HDHomecoming.com. Here’s what attendees need to know:
THE VENUES
Harley-Davidson Homecoming™ Festival events will be held at venues across the Milwaukee area.
· Veterans Park (1010 N. Lincoln Memorial Dr.) on the downtown Milwaukee shore of Lake Michigan.
· Harley-Davidson Museum (400 W Canal St.) just south of downtown Milwaukee and Veterans Park.
· Harley-Davidson Headquarters and Davidson Park (3700 W Juneau Ave.) in central Milwaukee.
· Harley-Davidson Powertrain Operations (W156 N9000 Pilgrim Rd., Menomonee Falls, Wis.)
ADVANCE TICKETS FOR VETERANS PARK
Headliner musical acts Red Hot Chili Peppers (July 27), and Jelly Roll and HARDY (July 26) are each scheduled to perform with other top acts on two stages at Veterans Park, a ticketed venue. Beyond the music, there will also be two days of thrilling stunt shows presented by Nitro Circus and Monster Energy action sports athletes plus additional entertainment, local food, beverages, and more for enthusiasts of all ages. Veterans Park ticket options include 2-Day and 1-Day General Admission (GA), General Admission Plus (GA+), or VIP tickets offering new and enhanced experiences. Newly added are 2-pack & 4-pack General Admission Ticket bundles in one easy transaction. Children age 10 and under are admitted free with an adult General Admission ticket. Go to HDHomecoming.com to see ticketing options and a full performance schedule.
RALLY POINT AND LOCAL SHUTTLES
Skip the hassle of driving and finding a parking spot at the Homecoming™ Festival on Friday and Saturday by using the Rally Point bus rideshare, Milwaukee bar and restaurant shuttles or Milwaukee Public Transportation to get to Veterans Park. For bars and restaurants interested in providing a shuttle service, email hdhomecoming@harley-davidson.com to reserve a spot and obtain a shuttle permit.
HOMECOMING OPENING CEREMONY
Plan to kick-start your Homecoming™ Festival weekend with Harley-Davidson executives, Davidson family members, and the local community for the official Homecoming Opening Ceremony at 4:30 p.m. on Thursday, July 25 at the new Davidson Park located at Harley-Davidson Headquarters. Then hop over to the Harley-Davidson Museum for Bike Night and a free evening performance by Kenny Wayne Shepard.
CELEBRATING WILLIE G. DAVIDSON
A celebration of the contributions of artist, designer and legend Willie G. Davidson to Harley-Davidson and motorcycling will be a highlight of the 2024 Harley-Davidson Homecoming™ Festival. All Harley-Davidson Homecoming™ Festival venues will honor Willie G. Davidson through both imagery and activations.
Guided tours will take place at Juneau Avenue Harley-Davidson Headquarters, highlighting various spots in the building connected to Willie G. Davidson. Milwaukee's Hoan Bridge will feature a light show honoring Willie G. Davidson on Thursday, July 25, thanks to a Harley-Davidson and Light the Hoan collaboration that taught local students to code the bridge during a STEAM Day program. The Badger Heritage Chapter Vintage Motorcycle Timeline at Davidson Park on Saturday, July 27 11am – 3pm will celebrate Willie's passion for vintage motorcycles. The Harley-Davidson Museum will present the special exhibit Gasoline and Crayons - Willie G. Davidson: Artist, Designer, American Icon. On Saturday, July 27 the Harley-Davidson Museum will host a Willie G. Davidson Ride In Custom Bike Show presented by V-Twin Visionary. An engraved Willie G. Award will be presented to the Best-In-Show winner.
A WEEKEND OF MARVELOUS MOTOTAINMENT
Harley-Davidson Homecoming™ Festival events will be held at both free and ticketed venues across the Milwaukee area and at local Harley-Davidson dealerships.
Music and Much More at Veterans Park
In addition to headliners Red Hot Chili Peppers (July 27), and Jelly Roll and HARDY (July 26) artists scheduled to appear on Veterans Park stages include Warren Zeiders, Priscilla Block, Hueston, Shaylen, and DJ CHILL on Friday, July 26; and The Offspring, Cypress Hill, Destroy Boys, Otoboke Beaver, Scarlet Demore, and DJay Mando on Saturday, July 27.
Experience the thrill of Nitro Circus and Monster Energy as their top action sports athletes showcase incredible skills in freestyle motocross (FMX), BMX, skateboarding, and wild contraptions three times daily on Friday and Saturday. Expect gravity-defying stunts, heart pounding adrenaline and an unforgettable experience for all with their first crossover show in North America.
Stop by the Monster Beast Parlor for live flash tattooing and a barbershop, an exclusive experience for GA+ ticket holders. Slip into the Harley-Davidson Hangout to see a display of 2024 Harley-Davidson® and LiveWire® motorcycles and learn about Harley-Davidson Membership benefits, fly-and-ride rental programs offered by EagleRider, and to enter the Harley-Davidson Riding Academy sweepstakes. On Saturday, July 27 the Hangout will host the H-D Creators Meet & Greet. Take pics and shake hands with motorcycle content creators including 2LaneLife, Traveling Tall, Cycle Fanatix, Ride to Food, Adam Sandoval, Jake from Prism Supply and more at the Harley-Davidson Hangout.
Enjoy great Wisconsin-brewed beverages Miller Lite, Miller High Life, Leinenkugel's and more inside or outside the Beer Hall as you enjoy the festival. Mission Foods will be showcasing its Harley-Davidson King of the Baggers racing partnership and offer samples of motorcycle-shaped tortilla chips. Visit the Smirnoff ICE Chill Zone to savor the flavor of Smirnoff ICE Red White & Berry and enter to win VIP ticket upgrades.
Harley-Davidson Headquarters & Davidson Park
Visit this new Harley-Davidson Homecoming™ Festival venue to take a guided Juneau Avenue Historical Tour through and around the current company headquarters buildings that once served as the original manufacturing factory. The first 1,000 tour attendees each day will receive an exclusive Juneau Ave Historical Tour coin. Enjoy family friendly activities such as Friday’s STE(A)Magination Day and Saturday’s Interactive Art + Culture Fair, local food, music and a vintage motorcycle showcase at Davidson Park, the new outdoor community hub created by the Harley-Davidson Foundation.
Beginning July 25, Homecoming attendees will have the opportunity to be one of the first to purchase a personalized, engraved brick at Davidson Park’s entrance. The brick fundraising campaign gives H-D fans the chance to cement their own legacy at the historic H-D Headquarters campus while supporting the mission and vision of the new community park for generations to come.
Harley-Davidson Museum
The H-D Museum campus will host Museum tours plus shopping, food and beverage sales, interactive exhibits by Rockford Fosgate® Motorcycle Audio experience, a Dunlop® Motorcycle Tires display, the Twisted Tea® hard iced tea activation area, an American Metal Whiskey Stay Rowdy experience, Wisconsin Lottery® Follow Us To The Fun, the Official Harley-Davidson™ Trucks display, a 2024 H-D® motorcycle showroom, a H-D® Member Check-In, the Harley-Davidson® Factory Race Team Experience, Real Deal Revolution Workshoppes, V-Twin Visionary Performance Showcase, a STIHL TIMBERSPORTS® Chop it Like Its Hot demonstration, free live music daily on the Rockford Fosgate® Stage, and more. In celebration of Willie G. Davidson, the H-D Museum and V-Twin Visionary will host a Ride-In Custom Bike Show on July 27. A free concert performance by Kenny Wayne Shepherd on Thursday night will kick off the Harley-Davidson Homecoming™ Festival.
Harley-Davidson Powertrain Operations
Take a free demo ride on a new 2024 Harley-Davidson motorcycle, watch a police skills demonstration and learn low-speed riding skills. A self-guided 45-minute tour of the Powertrain Operations facility where the heartbeat of every Harley-Davidson motorcycle is assembled is also available with purchase of a ticket on site or in advance. Powertrain Operations is located just a short ride from downtown Milwaukee. Book a tour at HDHomecoming.com to secure a spot and receive a special keepsake.
Organized Ride Opportunities
Explore the Milwaukee area on one of these Harley-Davidson Homecoming™ Festival organized ride events.
- Harley Owners Group (H.O.G.) Homecoming Ride 2024 (Thursday July 25)
Join a ride on Kettle Moraine Scenic Drive with a lunch stop at Old World Wisconsin, a Willie G. Davidson favorite. A $50 fee includes lunch, a commemorative ride t-shirt, a patch and pin. The ride starts at 10 a.m. at Davidson Park and returns there in the afternoon for the Harley-Davidson Homecoming™ Festival opening ceremonies and dedication of Davidson Park. Registration closes June 27, 2024. Capacity is limited. Go to H.O.G. Ride to register. - Harley–Davidson Homecoming™ ADV Adventure Day (Saturday, July 27)
Enjoy a fun day in the dirt just a short ride from downtown Milwaukee. Meet other ADV enthusiasts while riding trails and participating in skill building clinics and ADV bike games. All makes and models of licensed adventure and dual sport motorcycles 650cc and up are welcome. For info and to register see ADV Adventure.
- Harley-Davidson’s Women’s Ride (Saturday July 27)
In Memory of Nancy Davidson to Benefit the Cancer Research Institute The Harley-Davidson Women's Ride $25 entry fee goes straight to the Cancer Research Institute. Kickstands up at Davidson Park at 10 a.m. and ending at the H-D Museum by noon. A premium Harley-Davidson collectible will be provided for every participant and complimentary coffee and donuts will be available at the start of the ride.
- Homecoming Weekend Challenge
Become an H-D Member today and take the Homecoming Weekend Challenge. H-D Members who check in at six of the ten locations on a self-guided route will earn 500 points for completing the challenge. Harley Owners Group (H.O.G.) members will receive a bonus gift for completion. See details via the H-D app.
Harley-Davidson Dealership Events
Six Milwaukee-area Harley-Davidson dealerships will be hosting events and entertainment during the run of the Harley-Davidson Homecoming™ Festival. Those dealerships include House of Harley-Davidson (Greenfield), Milwaukee Harley-Davidson (Milwaukee), Suburban Motors Harley-Davidson (Thiensville), Uke’s Harley-Davidson (Kenosha), West Bend Harley-Davidson (West Bend), and Wisconsin Harley-Davidson (Oconomowoc). Check out each dealer's website for detailed information on their events, demos and rides.
Premier Service Team
The Harley-Davidson Premier Service Team will offer roadside assistance free of charge to all motorcycle riders in the Milwaukee region during the Harley-Davidson® Homecoming™ Festival. The service will be available July 24 through July 28 from 7 a.m. to 11 p.m. Lift-equipped trucks staffed by Harley-Davidson employees will transport disabled motorcycles to the nearest of six Harley-Davidson dealerships for repair, where service experts will be on hand to provide technical assistance with advanced diagnostics. Contact the Premier Service team at 414-343-4000. Go to Premier Service FAQ for full details on Premier Service.
Complete details on all Harley-Davidson Homecoming™ Festival ticketing options, venues, entertainment, scheduled events, Harley-Davidson factory tours, FAQ and lodging are available at HDHomecoming.com, where visitors can also sign up to receive Homecoming updates.
Our Official Homecoming Festival Partners
Miller Lite // Miller High Life // Monster Energy // Nitro Circus // Leinenkugel’s // Blue Moon Brewing Company // Vizzy Hard Seltzer // Smirnoff Ice // Harley-Davidson Insurance Services // Mission Foods // Traveller Whiskey
Our Official Homecoming H-D Museum Partners
Rockford Fosgate Audio // Harley-Davidson Insurance Services // Dunlop Tires // Twisted Tea Hard Iced Tea // Official Harley-Davidson Trucks // American Metal Whiskey // Wisconsin Lottery
Our Official Homecoming Local Partners
Visit Milwaukee // Milwaukee County Parks
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About Harley-Davidson
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with an expanding range of leading-edge, distinctive and customizable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get Harley-Davidson riders on the road. Learn more at www.harley-davidson.com.
Media Contact:
Paul James
paul.james@harley-davidson.com
414.343.8735
