HARLEY-DAVIDSON CANADA TO HOST FIRST EDITION OF “RALLY IN THE ROCKIES” THIS SUMMER
REGISTRATION OPEN NOW FOR JULY 22-24 ALBERTA EVENT, FEATURING DEMO RIDES, FOOD, DRINKS, LIVE MUSIC, STUNT SHOWS AND MORE!
(VAUGHAN, ON) MAY 16, 2022 – Time to mark calendars and throttle up! Harley-Davidson Canada and its dealer partners are collaborating to host an all-new, specially curated summer event for Canadian riders. Rally in the Rockies, a three-day fun-filled spectacular of all things Harley-Davidson and rider culture, is set to bring next-level passion and excitement to Alberta this July. As the anticipation builds, riders have plenty of time to shine their bikes, pull a crew together and gear up to feel the wind and sun on the open roads of one of the most spectacular riding regions in Canada.
The best of any legendary Harley-Davidson event will be on display over the weekend of July 22 – 24, as the event welcomes ALL riders and non-riders alike to join the festivities. A weekend-long lineup of live music will feature Western Canadian talent as bands take centre stage Friday and Saturday night. Alberta-born motocross athlete Billy Kohut, stunt riders including Highway Heathens, and more are primed to wow the crowds, while local food trucks and cool beer gardens fuel everyone through stunt shows, drag races, show & shines, motorcycle games and more!
The community is already showing its support, with four Harley-Davidson dealerships preparing to host stops along the rally, nearby hotels offering discounted rider rates, and the Airdrie Oilmen’s Association taking care of anyone looking for an epic camping experience. Harley Owners Group (H.O.G.™) directors from across Canada will also be in attendance, as Harley-Davidson Canada continues to recruit top influencers and industry names to be part of a jam-packed three-day schedule — complete with a limited-edition map, designed with input from local H.O.G.™ members and Harley-Davidson dealerships, ready to lead riders along the best routes Alberta has to offer.
“After two long years respecting health and safety protocols, we’re incredibly excited to host the Rally in the Rockies to reconnect and engage with Canada’s riding community,” said Scott Winhold, Managing Director of Harley-Davidson Canada. “Delivering an outstanding customer experience is core to Harley-Davidson and live events are one of the best ways to share the H-D experience with our passionate customers and fans.”
Rally in the Rockies attendees will also get a first-hand look at new additions to the Harley-Davidson family slated to be on-site at the event grounds and available for demo rides. And if that wasn’t enough to get riders’ hearts racing, they can start getting revved up for exclusive H.O.G. pin stops and Harley-Davidson prizes. Riders who make a stop at the four participating dealers will pick up a chance to win a $1,000 Harley-Davidson gift card, while those who roll through every stop along the way will be rewarded with a chance to win a grand prize trip to next year’s event.
So get ready to ride big, ride long, ride hard and ride free every mile out West this summer, because Rally in the Rockies will most definitely be a weekend to remember. Riders should register early to make sure they don’t miss out, and lock in their July 22-24 weekends for a ripping good time with their friends at Harley-Davidson Canada.
To register, and for more information about Rally in the Rockies, please visit:
https://therallyintherockies.com
https://registration.therallyintherockies.com
About Harley-Davidson Motor Company
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Our ambition is to maintain our place as the most desirable motorcycle brand in the world. Since 1903, Harley-Davidson has defined motorcycle culture by delivering a motorcycle lifestyle with distinctive and customizable motorcycles, experiences, motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get riders on the road. https://www.harley-davidson.com/ca/en.
Media Contact:
Marie-Philip Leduc
mleduc@webershandwick.com
514.267.3619
